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The aim of the thesis is to create better understanding about value creation in business-to- business context in a relation to marketing science development. Development of marketing science theory has created a paradigm shift with service- and customer-dominant logic perspectives in the early 2000’s and it has caused a debate in value creation thinking. Research design utilizes the service design approach. Research context is in medical technology business and focuses more closely to diabetes supplies business. Target groups for the research are case company representatives and diabetes nurses in public healthcare sector. Value creation thinking was viewed from the perspectives of three dominant logic’s of marketing; goods-dominant, service-dominant and customer-dominant. Service design was utilized in planning and executing a holistic approach to research design using the double diamond service design process model and service design toolkit of chosen methods as a base for the project. Medical supplies business represents classical economics marketing logic with provider- and goods-dominant approach to value propositions. Customer base in public healthcare sector typifies the slavish habits in holding on to prevailing structures and practices. That narrows down value creation opportunities for goods- and provider-dominant approach which contradicts to the nature of public healthcare that in essence is a very service- oriented public service. Regional localized structures and practices in public healthcare create very heterogeneous business environment for medical supplies business which can be interpreted so that customer-dominant logic approach would best meet the requirements and individual needs of the market and customers.
Value Creation in B2B Context Eric Minear Value Creation in B2B Context online touch offline macbook author
(LogOut/Change) You are commenting using your Twitter accountShare this:TwitterFacebookLike this:Like LoadingTechnical details are of a higher relevance in B2B marketsWhat is meant by value co-creation in this context is the value addition to the online B2B marketplace such as Alibaba.com and Tradekey.comSuch properties and factors include (Kasera,2006): Purchase decisions in B2B are usually group decisions rather than individual.
As can be deduced, all these factors can only be evaluated with experience in the field and with the seller/buyerThe sale process is more time consuming and more complicated, it could involve multiple (sometimes international) visits to the vendor or client, prototypes, samples and so forthThis is the center selling How to Draw Pokemon: The Step-by-Step Pokemon Drawing Book of Alibaba.com, which serves more than 18 million buyers and sellers from more than 240 countries and regions, showcases products ranging from raw materials to finished goods in more Instinto clave (Spanish Edition) 40 industry categories (Hammet, 2014)Determining value co-creation opportunity in B2B services Sandhusen, Richard (2008)Follow Consumer Value Creation on WordPress.com Top Posts & Pages Ticketswap Polarsteps Automatically track and share your trip Selling couldnt be more easy- just snap, list and sell on Carousell! Mass Customization in the Hospitality Industry Great Experiences: Magnum Pleasure Store and "Dans Leadology: 12 Ideas to Level Up Your Leadership noir?" Man versus Machine: Deep learning and its applications Get more than you expected on Bilibili! Plan who youll cross paths with on Tripr Capturing the voice of customers with virtual prototyping Whats New from Amazon? Top Rated Create Value "for" and "from" Consumers About the Website Categories Administrative (16) Adventures in Patagonia: A Missionary's Exploring Trip (Classic Reprint) (543) Business Case (413) Mini Cases (26) News (198) Opinion (102) Student Ideas (17) Videos (89) April 2014 M T Radio Service: October 1, 1930 (Classic Reprint) T F S S Feb May 123456 78910111213 14151617181920 21222324252627 282930 Blog at WordPress.com(LogOut/Change) You are commenting using your Google+ accountConsumer Value Creation Search Primary Menu Skip to content About the Website Search My Little Cities: New York Articles, Business Case Alibaba.com: B2B market value co-creation April 20, 2014 said633 Leave a comment The industry of B2B (Business to Business) trade, the value co-creation stands as the main pillar around which this industry is built, especially in the modern world